Type of Publication: Article in Collected Edition

Presenting OTC Drugs on Digital Signage: Effects on the Perceived Purchase Risk

Author(s):

Ersöz, S.; Schröder, H.

Edition:

1st Edition

Editor:

Bruhn, M.; Hadwich, K.

Title of Anthology:

Forum Dienstleistungs-management. Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive

pages:

529-555

Publisher:

Springer

Publication Date:

2022

Citation:

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