Type of Publication: Article in Collected Edition

Kaufrisiken und Risikoreduktionsmaßnahmen der Kunden von Multichannel-Retailern

Author(s):

Schröder, H.; Bohlmann, A.

Editor:

Wirtz, B.

Title of Anthology:

Multi-Channel-Marketing

pages:

103-123

Publisher:

Gabler

Location(s):

Wiesbaden

Publication Date:

2007

Citation:

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