Type of Publication: Article in Collected Edition

Handelscontrolling in Theorie und Praxis - Konzeptionelle Grundlagen und Umsetzung

Author(s):

Schröder, H.

Editor:

Reinecke, S.; Tomczak, T.

Title of Anthology:

Handbuch Marketingcontrolling

pages:

1047-1076

Location(s):

Wiesbaden

Publication Date:

2006

Citation:

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