Type of Publication: Article in Collected Edition

Kaufrisiken und Risikoreduktionsmaßnahmen der Kunden von Multichannel-Retailern

Author(s):
Schröder, H.; Bohlmann, A.
Editor:
Wirtz, B.
Title of Anthology:
Multi-Channel-Marketing
pages:
103-123
Publisher:
Gabler
Location(s):
Wiesbaden
Publication Date:
2007
Citation:
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