Einzelansicht
Type of Publication: Article in Collected Edition
Kaufrisiken und Risikoreduktionsmaßnahmen der Kunden von Multichannel-Retailern
- Author(s):
- Schröder, H.; Bohlmann, A.
- Editor:
- Wirtz, B.
- Title of Anthology:
- Multi-Channel-Marketing
- pages:
- 103-123
- Publisher:
- Gabler
- Location(s):
- Wiesbaden
- Publication Date:
- 2007
- Citation:
- Download BibTeX