Einzelansicht
Type of Publication: Article in Collected Edition
Handelscontrolling in Theorie und Praxis - Konzeptionelle Grundlagen und Umsetzung
- Author(s):
- Schröder, H.
- Editor:
- Reinecke, S.; Tomczak, T.
- Title of Anthology:
- Handbuch Marketingcontrolling
- pages:
- 1047-1076
- Location(s):
- Wiesbaden
- Publication Date:
- 2006
- Citation:
- Download BibTeX