Type of Publication: Article in Collected Edition

Absatzhelfer

Author(s):
Olbrich, R.; Schröder, H.
Editor:
Köhler, R.; Tietz, B.; Zentes, J.
Title of Anthology:
Handwörterbuch des Marketing
pages:
2216-2234
Location(s):
Stuttgart
Publication Date:
1995
Citation:
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