Einzelansicht
Type of Publication: Article in Collected Edition
Absatzhelfer
- Author(s):
- Olbrich, R.; Schröder, H.
- Editor:
- Köhler, R.; Tietz, B.; Zentes, J.
- Title of Anthology:
- Handwörterbuch des Marketing
- pages:
- 2216-2234
- Location(s):
- Stuttgart
- Publication Date:
- 1995
- Citation:
- Download BibTeX