Type of Publication: Article in Collected Edition

Die Absicherung von Markenstrategien durch das Marketing-Rechts-Management

Author(s):

Ahlert, D.; Schröder, H.

Editor:

Bruhn, M.

Title of Anthology:

Handbuch Markenartikel

pages:

1713-1746

Location(s):

Stuttgart

Publication Date:

1994

Citation:

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