Type of Publication: Article in Collected Edition

Absicherung von Markenstrategien durch das Marketing-Rechts-Management

Author(s):

Schröder, H.; Ahlert, D.

Editor:

Bruhn, M.

Title of Anthology:

Handbuch Markenführung

pages:

2421-2448

Location(s):

Wiesbaden

Publication Date:

2004

Citation:

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